![]() Keep within these guidelines and your product is on the path to success. The effectiveness of good marketing is understated and when done correctly can reap immense rewards in the eyes of the public perception. Most marketing books are written by marketers trying to get more clients, or trying to out-market their competitors. It doesn’t take millions of dollars in advertising to spread your message to your audience. In case you are interested, this is what the marketing world looks like. In staying within the guidelines of good marketing, it is possible to position your product or brand as a dominant player in a new area. ![]() “The 22 Immutable Laws of Marketing is the best book on marketing I’ve ever read” – Lowell Weicker When it comes to understanding people and how they make purchasing decisions then it would make a lot of sense to take a look at this book. Even though the book was published over 20 years ago, The 22 Immutable Laws Of Marketing by Al Ries & Jack Trout is still a perfect anthology of marketing theorems which would behoove every entrepreneur to know and follow. Whether you are marketing in the real world or online to people all over the world, the fact remains that we are marketing to humans and humans perceive branding in distinct ways. There are certain principles that govern the fundamentals behind effective marketing.
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